When looking at the three agencies around the area of Birmingham i found that their strengths and weaknesses were fairly similar. The one biggest difference between the three was that one had won awards and had been professionally recognised. This is one thing that i could aspire to, either winning awards, professional acclaim or working for an agency that had acquired it. I found it quite hard to really find any proper weaknesses in the company from just looking at their websites as they wont be putting any negative stuff about themselves on their and i can’t use subjective language. However i did feel that one agency wasn’t as innovative as the others.So an opportunity there is to always try and be innovative with my design and look at it as being a good strength to have.
One common strength between the three agencies was the amount of work disciplines they offered, with one offering over 14 kinds. This I see as giving me two options, to compete with agencies/designers like this by offering as many disciplines of work as possible or try and be a specialist in a certain few. Although saying this one weakness i found within one agency was that the work seemed to all be similar so an opportunity would be to try and make all my designs appear to be different and not the same old generic work. Another main point i came across was the location of the studio, i feel the closer to the city centre or the town is better as it becomes more accessible.
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