Wednesday, 9 December 2009

Propsed/Position/Statement

Proposed Position Statement 


short but informative statements that identify my distinctive ‘positioning’ as a graphic designer. Considering my ambitions/skills/areas of creative interest all in relation to the market, clients, competition. 


.  I believe i am most skilled within typography, Using type as a normal means of communication and informing but also using type as a way of illustration and the central focus of design. 


. A big ambition of mine is to design the artwork for snowboards. There is a market for this in the UK however there is a much larger and significant market in America, more specifically on the west coast of America. 


. In the sense of location i propose to firstly work for design agencies around the area of Birmingham and my home town Solihull, this is not only convenient for me but Birmingham is a big city with lots of potential, famous for design based studios, The Custard Factory. 


. As i have a big passion for snowboarding id love to work in the industry. As there isn’t a whole lot of snow in the UK, this area of work could lead me abroad, whether this be in the Alpes or in Canada or America, essentially it could take me around the world. The ski and boarding industry is also seasonal, so the design vacancies may also be seasonal. 


. This year i have re-branded Leeds Met Snowsports, this included designing hoody’s and t-shirts, i have also been asked to design t shirts for a large charity event which is sponsored by some big names, the biggest being Nike. With this in mind i could see myself designing artwork for clothing, this market obviously being global and also very competitive. 


. I feel i am a versatile designer, having abilities within work for print and digital design, however i feel that my knowledge and skills within the field of design for print limit me to be the designer and not have a real part in the print process other than stating what i require. 


 

. Involving my passion for snowsports i can see myself working for related magazines. This genre of material tends to always be quite stylistic and not just a magazine with boring standard layouts, these being a large creative interest of mine. 


. I feel as a designer im not the best around, although i believe i am a competent graphic designer, the industry is a very competitive place and i doubt i am capable to work as a top of the line designer, but i am in the belief of it is who you know not what you know and im very nice!


. At some point during my life i hope to travel the world, go and see places, with this in mind i would like to at a stage become a freelance graphic designer, giving myself more freedomand options to work wherever and whenever. 


. I would love to be a designer and work as a collaborative with some of the friends i have met on the course, i feel doing something i have real passion for with talented and lovely fellow designers would be awsome. 


Sunday, 6 December 2009

TaskFOUR///Competition/Evaluation


When looking at the three agencies around the area of Birmingham i found that their strengths and weaknesses were fairly similar. The one biggest difference between the three was that one had won awards and had been professionally recognised. This is one thing that i could aspire to, either winning awards, professional acclaim or working for an agency that had acquired it. I found it quite hard to really find any proper weaknesses in the company from just looking at their websites as they wont be putting any negative stuff about themselves on their and i can’t use subjective language. However i did feel that one agency wasn’t as innovative as the others.So an opportunity there is to always try and be innovative with my design and look at it as being a good strength to have. 

One common strength between the three agencies was the amount of work disciplines they offered, with one offering over 14 kinds. This I see as giving me two options, to compete with agencies/designers like this by offering as many disciplines of work as possible or try and be a specialist in a certain few. Although saying this one weakness i found within one agency was that the work seemed to all be similar so an opportunity would be to try and make all my designs appear to be different and not the same old generic work. Another main point i came across was the location of the studio, i feel the closer to the city centre or the town is better as it becomes more accessible.    

Friday, 4 December 2009

TaskFOUR///Competition

I have decided to look at and compare some design agencies from my home town, Birmingham.







burques


based in city centre

established 1989


sectors; financial services, industrial, retail & leasure, public sector, charity, IT, property and developement, education and recruitment 



Work Offer:  

mostly brochures 

3d 

web pages

corporate ID/branding


10 staff, managers/directing manager, accountant, designers



HTDL


based in henley-in-arden

2 mins drive from my house



creative design/ advertising/ digital work/ branding

Advertising & direct mail

Brand identity & naming

Catalogue design & print

Corporate & sales literature

Corporate communications

Exhibitions & point of sale

Illustration & photography

Marketing & media planning

Packaging design & consultancy

Retail & architectural graphics

Search engine optimisation & social media

Signage & vehicle livery

Video, presentations & interactive

Web design & development



CLIENTS

AGCO

AV Racks

Aviva

Bratz

Britax

CB Richard Ellis

CCI

Cosmo Group

Doncasters

DTZ

General Dynamics Itronix

Global Betting & Gaming Consultants

Halstead Glen Dimplex

Install Automation

Keller

Legion Group Plc

Martineau

Mentus

MIRA

NEC

NFU

No5 Chambers

Number One Model Agency

Real Time Consultants

Redevco

Sellmymobile.com

Solus

Tata Motors

Tate & Lyle

Unipart

Vita Clinics

West FiftyFour

Xact Homes


10 staff members



Blue Chilli studio


quite a bit out of city centre


Advertising
Branding
Brochures
CD-Roms
Copywriting
Corporate Identities

Exhibition Stands

Packaging

Power Point Presentations

Sales Promotions

Website Design and Development


big clients, 

mercedes 

focua

michelin 


Blue Chilli now employs 11 people, 6 in the studio, 4 in account management and 1 in accounts.



                                  



Opportunity


-Selective work offers, specialist? be the biggest and best in that specific chosen field. 


-tours of the studio (seem more welcoming?) 


to offer something unique, something no one else does out of these guys, 

promotional packs?

quotes