Sunday, 29 November 2009

taskTHREE///Promotion/Evaluation

How will i promote myself?

-4P’s PROMOTION 


There are for me two obvious and simple ways to advertise and promote myself as a professional designer,

firstly to create a website as a form of giving contact details and showing my work as an online portfolio. Secondly to get business cards printed again giving possibly clients my contact information. 

Looking further into the promotion of me as a product, referring to the marketing communication mix what else is there i can do?

Personal Selling, public relations and promotions are areas of the ‘mix’ that i feel dont really apply to me as a graphic designer. I think the most powerful segment of the mix is definitely the internet. As i said before the main thing would be to create a website, being an online portfolio and also clearly stating my contact information. There are more things i can use the internet for however, firstly, social networks, Creating a facebook page for me as a designer, stating again my contact info and abilities and skills etc. and an important aspect of the facebook page being a link to my website.

Furthermore another thing the internet allows is for me to create a blog as a way of documenting not only my work but also my design process. This being found within google searches which is used by possible clients. This actually happening to me earlier this year, so it does work! 


taskTHREE///Promotion

essential things;

website

-online portfolio

business cards



4 p’s 


product, place, PROMOTION, price



What they want to hear,

Passion for design, past clients/work

price- 4 P’s 

Location

Specialties/skills



marketing communication mix


personal selling

public relations

advertising

direct marketing

promotions

internet



personal selling- direct selling


not for me until acquired client relationship 


public relations

no


advertising 

mostly website

possible magazine/newspaper ad


promotions

no, dont see me doing any promotional offers

im not a high street store or a supermarket. 



direct marketing

not really

possibly tailored packaging- advertising myself to agencies


 

internet

web-site maximization 

links

directories

social sites, fb linking to website-online portfolio